about us

As two 9-5 marketers, creatives-by-nature, and women with a true passion for helping communities thrive, founding Tidul Agency is more than just another “job” for us.

Through clean design, strong copywriting, and a passion for social innovation, we founded Tidul Agency to help you level up your business, content creation, or personal brand. Consider us the sidekick in your creative journey.

Consider us partners in your creative journey as you look to story-tell online. Your input, experience, and voice matters in how we are ultimately shaping your online presence. With our varying industry experience, we bring a unique perspective to the small business community. 

We founded Tidul because our love for creating couldn’t go to waste. We hope to make some waves with you!

alissa hoffman

khalia whyte

Co-Founder & Principal

Co-Founder & Principal

meet
alissa.

GRAPHIC DESIGN
SOCIAL MEDIA
WEBSITE DEV

BSBA, Marketing – University of Hartford

MBA- University of Hartford

At my core, I’m a creative driven b helping individuals and brands fall in love with their work and their identity. Through relationship-building and a deep understanding of each project, I bring brands to life in ways that feel authentic and impactful.

With experience in advancement, education, and small-business digital marketing, I enjoy translating design and user experience into meaningful, real-world action.

In my free time I love to travel, discover new music and explore restaurants and museums. There’s an unlimited amount of experiences in the world!

meet
khalia.

SOCIAL MEDIA
STRATEGY
COPYWRITING

BSBA, Marketing – University of Hartford

MBA- University of Hartford

I’m an impact-driven Community and Marketing Strategist who believes meaningful connection is where real momentum starts. I work with brands, organizations, and communities to bring people together through intentional partnerships, honest storytelling, and experiences that feel thoughtful and purposeful.
 
My background spans admissions, event programming, and partnerships, which means I’m most at home building initiatives that encourage collaboration and engagement. Whether it’s shaping campaigns, producing events, or growing networks, I focus on work that’s intentional, effective, and built to last.
 
When I’m not working, you can usually find me traveling, creating content, getting lost in a good book, or out to dinner with friends.
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