Ushering in a New Wave — Why We Built Tidul Agency

What started as late-night brainstorming sessions, notes full of big ideas, and a shared passion for helping people win has turned into something real. Tidul Agency was built with heart, strategy, and intention because we know what it feels like to be the small creator, the underestimated founder, the visionary with goals that feel bigger than the room.

And we’re here for that person.

At Tidul Agency, we help small businesses and creators strategize smarter, create confidently, and build brands that actually reflect who they are. We’re not about cookie-cutter marketing. We’re about intentional growth, bold ideas, and making sure your voice is heard in rooms you haven’t even stepped into yet.

As we wrap up our early promo clients (who trusted us from day one — forever grateful), we’re stepping fully into this next chapter: building real relationships, serving our community, and helping goal-getters turn vision into action.

If that’s you? You’re in the right place!

Meet Alissa

I’ve been working in the field of marketing since 2021, and building websites and digital accounts since the age of 13. As someone who was also intrigued by online marketing and digital spaces from a young age, I often took to platforms like Instagram and Youtube to test out my creative ideas. From VSCO posts to photography for blogs, and a website that landed into a national history day competition in middle school, I always had a passion for digital design without even knowing it.

During my undergraduate days at the University of Hartford, I committed most of my time supporting clubs & organizations through digital efforts, learning marketing strategy in classes, and soaking in all the opportunities I could through internships and networking connections. Throughout my graduate years, I decide to take a Visual Communication Design class that truly changed the trajectory of my life. The class was all about layout, typography, user experience and I had finally found my niche of interest. Understanding the hours of studio time that went into layout, and finding excitement in what made a brand speak to the masses, intrigued me than any accounting class could ever do. 

After landing my first real corporate job, I continued to freelance as a way to keep my design spark alive and to diversify my portfolio. I realized that my skill set had surpassed what a few projects were asking of me. As someone who also works in digital marketing for my 9-5 job, why not utilize my skills to help other businesses who are just beginning? Growing a relationship with one of my longest standing freelance clients has also allowed me to understand that getting to know the business owner, the thought process, and the true passion behind the creation is vital to the success and voice of the work I produce, hence the opportunity to co-create an agency felt natural.

The opportunity that social media and digital spaces have given to businesses is far more expansive than it was even just 5 years ago, and to be able to support owners through that is what  I am most looking forward to. Creativity runs through my veins in all ways and translating that into Tidul is the most exciting part of 2026!

Meet Khalia

I grew up convinced I would become a marine biologist. My love for dolphins made that dream feel certain. Later, that passion shifted toward becoming a physical therapist, rooted in my desire to help people heal. But after my first semester of freshman year, I pivoted and switched my major to marketing.

What I eventually realized was that the common thread had never changed. I’ve always wanted to help people — not just recover, but become their best selves. To feel confident, capable, and seen.

During undergrad, I immersed myself in social organizations, community engagement, and brand marketing experiences. I became fascinated by the power of storytelling and strategy — how the right message, delivered well, can inspire action and shape identity. Marketing, at its best, is about connection.

While completing my master’s degree, my interests expanded into project and people management. I found energy not just in big ideas, but in execution, building timelines, aligning teams, and creating systems that turn vision into reality.

Professionally, that passion evolved into leading event and recruitment marketing efforts designed to engage prospective students and their families. Today, I oversee and direct the full recruitment marketing portfolio at my institution—from large-scale events and print collateral to email campaigns and digital strategy. My work lives at the intersection of leadership, creativity, and data.

Outside of my full-time role, I’m also an online creative with 4,500+ followers across platforms, sharing my life and travels. Storytelling remains central to who I am, whether I’m building a campaign or building community online.

At some point, I started noticing a pattern: ambitious, creative people with big ideas but no clear structure to bring them to life. I saw it in students, in colleagues, and in myself. 

That’s why I’m so excited for Tidul. It is a space where strategy meets self-development, and where ideas are given the structure to grow.

Frequently Asked Questions

What does Tidul Agency specialize in?

Tidul Agency is a creative marketing agency specializing in strategy, brand, and content. Whether your looking for a full social media management service, a website redesign, or a team to help you build your business from the ground up, Tidul Agency can help!

Tidul Agency intakes clients of all forms and industries. Whether you are a new coffee shop opening up in Connecticut or a remote bookseller in southern Texas, Tidul Agency can work with you! We work with small business owners, creators, and entrepreneurs ready to grow intentionally.

Begin your journey with Tidul Agency by scheduling a discovery call here. Our co-founder will meet with you to discuss your goals, pain points, and opportunities on where Tidul can help you make waves!